Our story

What makes us different from other brands?

In 2023 we asked the question no one else was asking: why does a luxury watch have to cost so much?

We found that most brands don’t really charge for quality. They charge for the logo printed on the box.

So we decided to change the way people buy luxury watches.

We made watches with a strong design, built from the same materials as the big brands: scratch-resistant glass, a quality metal case and the real feel of luxury on your wrist.

But unlike them, we don’t charge thousands. Only what the watch costs to make and get to you, with no inflated branding and no extra fees.

It’s the same watch, at a fair price anyone can afford.

• Buy 1, get 1 free on every watch
• Free shipping
• 30-day free trial
• 2-year full warranty